Wednesday, April 11, 2012

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond


Product Descriptionp/pDIVDIVDIVPB?€œHilarious! Honest, intimate, this book tells it as it was.?€ -- Mary Wells Lawrence, author of IA Big Life/I (IIn Advertising/I) and founding president of Wells Rich Greene /B/PPB?€œA real-life Peggy Olson, right out of Mad Men.?€ -- Shelly Lazarus, Chairman, Ogilvy & Mather/B/PPWhat was it like to be an advertising woman on Madison Avenue in the 60s and 70s ?€“ that IMad Men/I era of casual sex and professional serfdom? A real-life Peggy Olson reveals it all in this immensely entertaining and bittersweet memoir./PP/PPIMad Women/I is a tell-all account of life in the New York advertising world by Jane Maas, a copywriter who succeeded in the primarily male jungle depicted in the hit show Mad Men. ? /PP/PPFans of the show are dying to know how accurate it is: was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally ?€œyes.?€ Her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife almost left him when she found the copy of Screw magazine he?€™d used to find ?€œa date?€ for a client, to the Ogilvy & Mather?€™s annual Boat Ride, a sex-and-booze filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, IMad Women/I also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers./P/DIV/DIV/DIV
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