Media Generations: Media Allocation in a Consumer-Controlled Marketplace

Product Description Special RAMA Edition It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1980's. While they are comfortable and are the current currency in media allocation they are as obsolete as carbon paper. Most media planners and buyers are acting as agents for their clients. Thus, they have a fiduciary obligation to allocate the finite corporate resources in the most effective and efficient manner possible. For the client/advertiser that charge now includes an objective to become more consumer-cen
cpa11445
cpa11445
cpa11445
cpa11445
cpa11445
cpa11445
cpa11445
cpa11445
cpa11445
cpa11445
My page chakrit is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

CERTAIN CONTENT THAT APPEARS My page COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.